Proven five step key word research blueprint
Today I’m gonna show you my proven five step key word research blueprint. This is precisely the same blueprint I’ve used to help grow my website to more than a hundred fifty thousand unique visitors a month. Today you’re gonna learn exactly how to discover the best keywords for your organization.
Keep Reading. When I got started with SEO my approach to keyword research was a entire mess. Back then, I’ll fire up the most up-to-date and best keyword research tool and begin typing in a lot of random search phrases. My opponents were doing the specific same thing.
No wonder the majority of the key words I found were insanely competitive. Over the years I developed a keyword study blueprint that works very well. Specifically, this blueprint can allow you to uncover keywords that your competition doesn’t know about. So let’s dive right in with step number among this procedure which is to identify your customer persona.
What was that? So what’s identifying your client persona actually mean? My website sells SEO Training products to small and medium size businesses.
Many folks in my position would open up a keyword research tool and type in things such as; SEO training and SEO courses into the tool. What is the trouble with this approach? First off as I said earlier your competitors is doing the specific same thing.
Which means you are gonna run into the exact same set of keywords as your opponents. But more significant than that this strategy ignores a very important truth about your customer and that fact is this: your client spends 99.9% of the time online not looking for what you sell.
In other words, in the event that you only target your customer when they search for the specific item you sell you are missing out on hundreds of different opportunities to get in front of them. For instance in my case I discovered that many of my clients were SEO agencies.
So I went to forums and online communities in which SEO agency owners tended to hang outside. This way I could see what my target customer search for when he was not searching for SEO training. And I found that there are scores of key words my target customer typed into Google that were related to my own merchandise however, had nothing to do with SEO training.
Keywords such as on-page search engine optimization list construction the best way to get more traffic and SEO tools. And since I aim these key words I get my company in front of thousands of my goal clients every single day.
And if my target customers ready to purchase I’m the first person that comes to mind.
That’s the power of performing keyword research based on your client persona. And all you need to do for this particular step is state my customer is X. For instance, if you operate an internet flower shop you may say; my client is a bride preparing for her forthcoming wedding.
That was easy, right? Now that you’ve identified your customer character it is time to find topics your client is considering.
Which leads us into the next step into my keyword research blueprint which is to locate topics your customers care about. So how do you locate these topics? Its simple. Go to where your target client hangs out on the web. Then look for topics they tend to discuss.
Seriously, that is it. As an example in my case, my clients have a tendency to hang out at marketing-focused communities like inbound.org and growthhackers.com In your case your intended client can hang out in places like Pinterest, Reddit, YouTube, industry blogs and market forums.
Once you’ve identified where your target customer hangs out it’s time to keep an eye out for topics that are important to them. For instance in my case, I noticed that connection building was one of the most well-known topics from the online communities that my audience spent .
So I wrote down link construction as a subject. And I kept digging before I found at least five themes that my target customers talked about in online communities.
My four favourite tactics for locating on-tap search phrases that your competition does not know about. First we have Google Suggest.
To use this technique, just head over to Google and type your topic into the search area. But do not press Enter. Rather, have a look at the keywords that Google suggests for you.
These are normally amazing, long-tail keywords that you may go after. As a fast pro tip, try placing a few spaces ahead of your keyword. This will show you a very different set of keyword ideas. Next up, we have quora.com.
Quora is a huge community of people who ask and answer questions on every subject under sunlight. All you need to do is search for your subject in Quora and see which keywords have a tendency to show up. Like Quora, Reddit is a massive community of people that talk about every topic under the sun from pets to politics.
To use Reddit for keyword research simply head over to Reddit and search for your topic. When you find a thread on your subject keep an eye out for words and phrases that tend to come up over and over. These make amazing keyword ideas. We have Google’s Searches Related To attribute. To utilize this feature, simply type your topic into Google.